Coca Cola is a huge multinational beverage corporation.
It is the world’s largest beverage manufacturer and distributor.
Its headquarters are located in U.S.A.
Coca Cola was invented by the pharmacist John Pemberton in 1886 who sold it as a medicinal beverage.
A Portfolio to boast of
Coca Cola sells over 3,500 products in over 200 countries.
However, the company is best known for its flagship product, the iconic drink Coca–Cola.
Coca Cola has also acquired many other brands such as Fanta which it took over in 1946.
The company introduced Sprite in 1961.
In 1982, it came out with its low-calorie sugar-free soft drink Diet Coke.
Sensing the consumer’s preference towards healthy drinks, Coca Cola started offering several new non-carbonated beverage brands in the 1990s.
Advertises like no other
Coca-Cola is the largest spender on global advertising and marketing among all soft drink producers.
In 2018, the company spent a massive $5.8 billion for this purpose.
That spend is reflected by the fact that its logo is recognized in even remote corners of the world.
In fact, it can be safely said that It has made a major impact on popular culture.
Phenomenal Brand Value
Coca Cola ranks at the 6th place in the 2019 Forbes list of the world’s most valuable brands.
It’s brand value is about $60 billion.
Coca Cola employs over 62,000 people.
The company’s 2018 revenue was nearly $32 billion.